In the competitive hospitality industry, capturing the attention of potential customers and converting them into loyal patrons can be challenging. At Ateema Media & Marketing, we understand that a potential customer must see a message at least seven times before they are provoked to take action. This concept, known as the "Rule of Seven," is at the heart of our multi-platform marketing strategy designed to help small and mid-sized hospitality businesses thrive.
The Rule of Seven Explained
The Rule of Seven is a marketing principle suggesting that prospects need to encounter a brand’s message multiple times before making a purchasing decision. In today’s digitally driven world, this rule is more relevant than ever, with consumers inundated by countless ads daily. Standing out requires strategic repetition across multiple platforms.
Why Multi-Platform Marketing is Essential
Using a variety of marketing channels ensures your message reaches your target audience wherever they are. This repeated exposure builds familiarity and trust, crucial for converting prospects into customers.
Different platforms attract different demographics. Our expertise in local, tourism, and event marketing ensures your message reaches the widest possible audience. 70% of consumers prefer learning about products through content, and consistent brand presentation across all platforms can increase revenue by up to 23%. Consistent messaging across various platforms strengthens the consumer’s memory and recognition, making them more likely to choose your establishment. Different platforms offer varied ways to engage your audience. 90% of consumers use multiple devices sequentially to accomplish a task, making multi-platform marketing crucial.
How We Can Help
Digital Marketing: Our digital marketing campaigns are designed to captivate and convert by targeting potential customers through social media ads, search engine marketing, and display advertising. We use precise geographic and demographic targeting, backed by AI-enhanced technology, to ensure your message reaches the right visitors, increasing the likelihood of multiple exposures.
Print Advertising: Our expertly crafted print materials, Chicago's sole tourist magazine and hotel maps, are strategically placed in high-traffic locations such as hotels, tourist attractions, and event venues. This ensures that your brand is visible to visitors multiple times during their stay, reinforcing your message.
Content Creation: We create high-quality content that highlights your business’s unique offerings, strategically placing it on our website and social media channels, as well as featuring it on your own site to boost visibility. Leveraging third-party credibility significantly enhances trust, with studies showing that 84% of consumers trust online reviews as much as personal recommendations, thereby increasing engagement and conversions.
Hotel Concierge and Guest Services Connections: We facilitate connections with hotel concierges and guest services professionals who can directly channel business to your establishment. By partnering with these key influencers, your business is recommended to guests multiple times during their stay.
Understanding the Consumer Journey
The consumer journey involves several stages:
Awareness: Potential customers become aware of your brand through various channels. 72% of consumers who did a local search visited a store within five miles. Our multi-platform approach ensures your business is visible during this critical stage.
Consideration: Consumers research online reviews, visit your website, and engage with your social media content. 60% of consumers start their research on a search engine. We enhance this stage with compelling content and positive reviews across platforms.
Decision: Consumers are ready to make a purchase, often swayed by special offers or compelling ads. 78% of mobile searches for local business information result in a purchase. Our targeted ads and promotional campaigns drive this final step.
Conclusion
In the bustling world of hospitality, just having a great product or service isn’t enough. The Rule of Seven highlights the necessity of multi-platform marketing to ensure your message is seen, remembered, and acted upon. At Ateema Media & Marketing, we leverage the power of multi-platform marketing to help small and mid-sized hospitality businesses grow. Explore how we can take your business to new heights through our comprehensive marketing solutions. Contact us today to get started!
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